Pinterest is one of the most popular social bookmarking websites on the planet. It has more than 100 million active users, and that means you have a massive exposure for your business if you use it. But how can you grow a business with Pinterest? It all comes down to taking your time and adapting your strategy adequately.
Put a Pin It button on your website
If you want to use Pinterest to grow your business, start by placing a Pin It button on your website. This way people can share your content on Pinterest, and that will obviously come in handy for you. This way your photos will be shared on the platform by your customers, and the results can be very good.
Create a board with various themes
A good idea is to create a Pinterest board where you can focus on specific themes. Here you can share a variety of images that pertain to your products, the manufacturing process, anything you find interesting. The challenge here comes from curating this space. You don’t want to have random stuff posted in there, instead you want quality content for your customers. After all, the Pinterest board is representing your business.
Always post high-quality images
As we mentioned earlier, the stuff you post on Pinterest will represent your company. This is why you need to share only high-quality content for your customers. This way you will be certain that the results you can get are more than ok. Keep in mind that investing in quality equipment for photo creation and editing will pay off.
Add a link to your site and location on Pinterest
When you create a Pinterest account, it’s important to customize and localize it the best way you can. A good rule of thumb here is to add your website link and location. This way people will be able to find you easier. Plus, those that are interested in the stuff you shared can easily visit your site. It’s the best, easiest way to generate more leads and customers.
Vertical images are great
Vertical images are known to generate more re-pins, and you have to take advantage of that. Longer images will always come in handy, and that’s why you can hire someone to create them. It works, and the value you can get is really good.
Your copy still matters
Good copy will always entice people to go to your site from Pinterest. That’s why you still need to write copy which includes your keywords. After all, Pinterest content is searchable, so yes, it will pop up on Google.
Get it on Creative Market
As you can see, there are lots of methods you can use to grow your business with Pinterest. The idea is to share the company message professionally and to include things like vertical images and the right copy. In the end, using these tips will help you generate more leads and customers naturally. Use this approach and you will be more than impressed with the results!