Starting a new brand and actually staying on budget is quite hard. A lot of businesses have a hard time justifying the digital investments, such as a custom website or expensive banners. But just like hiring a lawyer or paying to register your business, these are costs that you need to deal with when you create a company. So, how can you DIY your brand while also keeping the costs low?
Start reserving the domain and the social handles
The online world is always full of opportunities. One thing to keep in mind here is that you need to reserve your domain. It can either be the name of your business or something related to it. Either way, keep it within your niche so people can recognize it. The same domain name should also be reserved as a social media handle. Create social accounts with that handle even before getting the domain name, just to be safe that people won’t get it before you.
What website platform should you choose?
There’s no need for an expensive option here. WordPress is inexpensive, and it does come with a variety of customization options. You can also get themes, styles, plugins and so on. Plus, the prices are rather affordable. Try out a variety of website platforms and see which one offers the visuals and performance you are looking for. Most of the time a trial and error approach will make a lot of sense here!
You will also need a hosting service. The good thing here is that companies like Namecheap or Vultr Hosting are really good, and their prices are affordable. That’s true even for the business packages. Of course, you can also opt for a local host if you want, that’s up to you. But there are lots of great options. Just check their features, compare to what you need and you will have no problem getting some good results.
Pick the right designs
Great designs are needed if you want to showcase the power of your brand and also attract new customers. Themes need to be visually enticing, but they also need to find your brand style and message too. Thankfully, most themes can be modified and customized in any way you want.
Graphic design tools
The graphic design tools like Photoshop or Illustrators will be needed if you need to create branded designs. You can also opt for things like Canva, a platform where you can create your own graphics. They have a monthly membership, and you pay only when you need a design done.
Your site will need images, so using stock photo websites is very important. There are some free stock photo sites too. If you want to avoid paying for images, you can use your own camera and share these online. It’s important to have only high-resolution images on your site, just to be safe.
The best content will always help you sell your stuff a lot easier. What you want to do here is to make sure that your copy is SEO optimized, creative and it also integrates a call to action at the end. Adapt your copy to the customer’s needs. And, if possible, create a blog where you can share ideas about the industry, promote new products and interact with customers. In the end, it’s not that hard to DIY your brand. All solutions are out there; you just need to be organized and use them efficiently. It won’t cost you a lot if you know how to manage everything, and the results can indeed pay off a lot in the long run!