A Sharp and Professional Facebook advertising Proposal Template for creative businesses, small business, blogger, Instagram marketing, Facebook marketing and more.
a Few things to keep in mind when creating Facebook ads.
We love Facebook ads, because an effective Facebook advertising campaign costs pennies on the dollar when compared to Google AdWords, giving our clients the opportunity to stretch their marketing dollars.
This isn’t to say that AdWords doesn’t have its place: it’s extremely effective for capturing the attention of Google users who already know that they want products or services like yours. But ad bidding can be very competitive and drive up prices well past the comfort zone of most small businesses.
This is why we often advise clients to consider advertising on Facebook—not just for its low cost, but because it can be effective as well. As our Digital Market Specialist Katya Allison puts it, “If you’re selling a product or service to customers, then you should be on Facebook.”
But running an effective Facebook ad campaign is more than just boosting a few Facebook posts. To really see results, you’re going to need to get your hands dirty with Facebook Ads Manager.
But what do you need to know? There isn’t enough space here to give a blow by blow account on how to build an ad campaign from scratch. There are plenty of how-to guides that describe how to get started.
- You need to have a goal or ROI in mind before creating a Facebook ad.
- Creativity and well-designed ad images, videos, and slideshows improve Facebook ad performance.
- Facebook gives you extremely powerful tools for targeting your audience, so make sure you understand your customers.
- Keep an eye on your Facebook Ads reporting, and be sure you understand how to react appropriately to your data.