So, there you are, getting ready to send your proposal. You’re almost certain that that your potential client is going to take one look at your proposal and intuitively know that you understand how your branding project will place them on track to become the gold standard in their industry.
So, imagine your surprise when days turn into weeks (or months) and you don’t hear anything back from your prospect. Or, worse, your prospect sends you a hasty reply letting you know that they’ve decided to go into another direction.
Or, possibly worse, you receive a response stating that your prospect has decided not to embark any branding projects, because they don’t see the value in it.
Oh no! What went wrong? There’s probably a few things:
- You assumed that your prospective client understood all aspects of branding
- You assumed that your prospect understood how branding affects their bottom line over the long term
- You didn’t explain why your services is worthy of the money that your prospect would need to spend
There might be other reasons, but there are the major three that you should address while you’re sending out proposals.
The perfect opportunity to address these concerns is while you’re composing a comprehensive proposal. Let’s take a look at what a comprehensive proposal entails for a moment:
- The Problem Statement. Here, you’re letting the client know that you understand their concerns.
- The Solution. Because, that’s why you’re in business, right? You need to solve the client’s problem.
- The Benefits. This is exactly what the client wants to hear. Why should they invest in your service?
- The Cost. When you set up the first three steps correctly, you’ll completely justify this section.
- The Call To Action. The crucial, simple step that you’re probably getting wrong.
A Sharp and Professional Project Proposal template for creative businesses, created in Adobe InDesign and Microsoft Word, it comes in two paper sizes including US Letter and International A4.